The 5 Minute Club
We're growing a real GAA club in public. Here's exactly how.
Our CEO has taken on his local club - the lotto, the sponsorship, the fundraising, the lot, and we're publishing every number, every win, and every thing that doesn't work. Follow along, and take what works for your own club.
Most clubs don't lack effort. They lack a system.
The same handful of people organise the lotto, chase the sponsors, run the fundraiser and answer every message. It works... until it doesn't. Revenue flatlines and the same faces burn out.
The difference between clubs that grow and clubs that plateau is rarely effort. It's method - knowing which levers actually move revenue and engagement, and pulling them deliberately instead of hoping. That's what we're proving, out in the open.
The Scoreboard
Every number we're moving, updated with each episode. No spin, no polish. If they look a lot like your club's numbers, that's the point.
Episode 1 - Where we're starting
Credibility starts with honesty. So before we've done anything, here's exactly where the club stands today.
The five levers we're pulling
Every gain in a grassroots club comes from a small number of repeatable levers. Here's the framework — and a question to ask of your own club right now.
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Communications. When did your club last send members something they actually wanted to read?
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Lotto. What percentage of your members play your lotto, and when did you last ask the rest?
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Sponsorship. How many local businesses have you offered sponsorship to in the last twelve months?
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Supporters Club. Is there a clear, easy way for someone to say "I want to support this club" and hand over money today?
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Christmas Raffle. Does your biggest fundraiser of the year run on a plan, or on whoever has time that week?
We're tackling all five - and publishing exactly what each one returns. Three are under way already, watch them below.
Episode 2 - How To Build A Club Communication Strategy
One month in: the club went from posting nothing to reaching members four times a week. Here's how - and the first move on the scoreboard.
Episode 3 - How To Grow Your Lotto
We grew the lotto from €340 to €400, then got busy and there was a drop... Here's exactly what went wrong, how we fixed it, and how it ended up at €460 a week.
Episode 4 - How To Grow Your Supporters Club
The club has a supporters scheme that hasn't been pushed in two years. Here's why they stopped, and the decision they've made to bring it back: one membership instead of two asks.
Get the playbook and every result as it lands.
Join the 5 Minute Club and download the Grassroots Growth Playbook now - including the communications chapter, the lotto chapter where we grew it, broke it and grew it further, and the new supporters club chapter. Then every result and update lands with you automatically as we publish it: sponsorship, the Christmas campaign, all of it. No spam, just what's working.