Watch the video below to find out how Butlersbridge GAA successfully raffled a VW Golf and raised over €150,000, with the help of ClubSpot
Located in Co. Cavan, Butlersbridge GAA was established in 1888 and today has many teams across a number of sports, including Gaelic football, camogie and handball. As club numbers continue to grow, the decision was made to fundraise for a new pitch. The club sought to raffle a brand new VW Golf as their main fundraising event for the year.
Challenges faced
Butlersbridge GAA were determined to get their fundraiser running efficiently. However, they faced a number of challenges:
How to establish and host a successful raffle.
Selling both online and offline tickets.
High workload facing club admins.
Key Objectives
Butlersbridge GAA had key objectives that they needed from an online fundraising system:
An easy to run online fundraising system with low administrative work.
An easy, fast, and secure online way for players, club members and others to purchase tickets.
Generating more ticket sales.
Publishing effective social media posts about the draw.
Solution
Butlersbridge GAA enlisted ClubSpot's help to achieve its key objectives through the ClubSpot online fundraising platform. This included:
Butlersbridge GAA online web-based fundraising site.
Administrative portal to manage draw and track payments.
FREE 2 Hour fundraising consultancy.
Direct 24/7 Access to ClubSpot Customer Success Manager.
ClubSpot fundraising strategy guide.
Social media ads consultancy and guidance.
FREE graphics pack for social media, offline tickets and more.
ClubSpot fundraising database capabilities and GDPR compliance.
Results
Through the ClubSpot Platform, the club managed to achieve its key objectives and revolutionise its Win a Car draw.
Over €150,000 was raised.
Over €30,000 was raised from online ticket sales alone.
They achieved a check-out completion rate of 96%.
Social media posts boosted online ticket sales.
The ClubSpot platform offered supporters a quick, easy, and secure ticket purchasing method.
A unique database of purchasers to target for future fundraisers was built.
The club achieved an easy, low workload way of running its draw.
Key benefits achieved
Increased revenue and tickets sold
Reduce admin time and workload
Secure online ticket purchases
Engage players and supporters
Database of unique supporters to target for future fundraisers
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