The club has exceeded targets and increased funds raised by 140%, with the help of ClubSpot
Michael Cusacks GAA are leading the way in revolutionising their club management by becoming the first club in Australasia to partner with ClubSpot. Located in Sydney, the club was established in 1988, and today is one of Australia’s largest GAA clubs with teams across the four Gaelic playing codes – Mens Senior and Junior Gaelic Football, Ladies Gaelic Football, Hurling and Camogie.
Challenges Faced
As one of the largest GAA clubs in Australia, Michael Cusacks were eager to get a club fundraising draw running efficiently, in hopes of increasing generated revenues. The club felt they needed to get its club draw established online, to make selling tickets easier and to encourage more sales.
Key Objectives
Michael Cusacks had key objectives that they needed from a total club management system:
Establishing a successful online club draw.
An easy, fast, and secure online way for members and others to play.
Generating more ticket sales.
Ability to reach and sell tickets to friends and family back home in Ireland and across the world.
Easy to run club management system with low administrative work.
Solution
Michael Cusacks enlisted ClubSpot's help to achieve its key objectives through the ClubSpot Total Club Management Platform. This included:
Michael Cusacks online web-based fundraising site.
Michael Cusacks' very own club mobile app.
Administrative portal to manage club draws, track payments and generate winners.
ClubSpot free training, support, and best practice guides to maximise their fundraising.
Results
Through the ClubSpot Platform Michael Cusacks have managed to achieve its key objectives and revolutionise its online club fundraising draw.
Funds raised exceeded 140% of targets and were higher than the maximum amount raised in previous years.
60% of revenue from this club draw was generated through the ClubSpot platform.
Michael Cusacks established an online presence for people living locally with family and friends in Ireland, which allowed people to buy tickets from anywhere in the world.
The ClubSpot platform offered its members and supporters a quick, easy, and secure payment method leading to a very successful checkout competition rate of 91%.
A unique database of purchasers to target for future fundraisers was built.
The club achieved an easy, low workload way of running its club draw and also reduced volunteer workload
Key Benefits Achieved
Increased revenue and tickets sold
Reduce admin time and workload
Secure online and timely payments
Engage players, members, and supporters
Database of unique supporters to target for future fundraisers