How the Irish Hereford Breed Society raised over €5,000 and successfully raffled a heifer, with the help of ClubSpot
The Irish Hereford Breed Society is the body responsible for the promotion and development of the Hereford Cattle breed in the Republic of Ireland. Its functions include the maintenance of a register of pedigree Herefords born in Ireland, with hundreds of registered members in six branches. The Main Society office is located in Mullingar, Co. Westmeath.
Challenges faced
The society recently set up their youth programme, "Next Gen Herefords" who are involved in organising youth activities and events for young farmers. The group were eager to earn some independence and set up their own fund, which could be used to host events and source prizes for competitions. From there, grew the idea of raffling a Hereford heifer. However, the team faced a number of challenges:
How to establishing and host a successful raffle.
Selling both online and offline tickets.
High workload facing society admins.
Key Objectives
The Irish Hereford Breed Society had key objectives that they needed from a total club management system:
Establishing a successful online raffle.
An easy, fast, and secure online way for members and others to purchase tickets.
Generating more ticket sales.
Publishing effective social media posts and advertisements about the raffle.
Easy to run club management system with low administrative work.
Solution
The Irish Hereford Breed Society enlisted ClubSpot's help to achieve its key objectives through the ClubSpot Club Management Platform. This included:
Irish Hereford Breed Society online web-based fundraising site.
Administrative portal to manage raffle, track payments and generate winners.
FREE 1 Hour fundraising consultancy.
Social media ads help and guidance.
FREE offline ticket design, artwork.
Results
Through the ClubSpot Platform the Irish Hereford Breed Society have managed to achieve its key objectives and revolutionise its raffle.
Over €5,000 raised from the first raffle.
Over 600 tickets sold in total, with 65% being sold online - over 437 tickets sold online through the ClubSpot platform.
Social media posts and advertisements boosted online ticket sales.
The ClubSpot platform offered its members and supporters a quick, easy, and secure ticket purchasing method.
A unique database of purchasers to target for future fundraisers was built.
The club achieved an easy, low workload way of running its raffle.
Key benefits achieved
Increased revenue and tickets sold
Reduce admin time and workload
Secure online ticket purchases
Engage members, and supporters
Database of unique supporters to target for future fundraisers