How Cavan Gaels had a 300% increase in weekly lotto revenue after switching to ClubSpot from Smartlotto!
Cavan Gaels is a GAA club from Cavan Town. The club was founded in 1957 following the merging of two clubs in Cavan Town; Cavan Harps and Cavan Slashers. They are one of Cavan’s most successful clubs.
Challenges faced
Weekly lotto stagnated with Smartlotto and wasn’t optimising the large revenue potential for the club.
Low weekly online lotto sales.
Slow process with lots of steps to purchase lotto online.
Poor response rate to lotto and club messages.
Key Objectives
Rejuvenate and create a successful online draw with more sales.
Easy, fast, and secure online lotto ticket purchase.
Easy to run online fundraising system with low admin work.
Communicate with members quicker and more effectively.
Solution
Cavan Gaels very own mobile app and online fundraising site.
Portal to manage weekly lotto, track payments and generate winners.
ClubSpot free training, support, and guides to maximise fundraising.
Automated notification and lotto messaging system.
Results
Through the ClubSpot Platform Cavan Gaels have managed to achieve key objectives and revolutionise club revenues and engagement.
Increased weekly lotto revenue by 300%: €150 up to €600.
96% checkout success rate on online sales with a fast checkout process.
90% open rate on messages using club app notifications and SMS text messages to notify members and more about the lotto with reduced workload thanks to automated messaging.
Other Clubs
ClubSpot has helped over 20 clubs successfully move from Smartlotto to ClubSpot with huge benefits. We'd be happy to speak to you about how we can help your club reduce workload and grow revenues.
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