How Portlaoise GAA revolutionised its club lotto and raised fundraising revenues by 70% in one week, with the help of ClubSpot
Portlaoise GAA is a club in Co. Laois and today has many teams across a number of codes, including Mens Senior and Junior Gaelic Football, Ladies Gaelic Football, Hurling and Camogie. Founded in 1887, the club has a long and distinguished history, and is currently one of the largest clubs in Laois.
Like most clubs, Portlaoise GAA had challenges with generating revenue and modernising their internal club processes.
Membership purchase was a long and frustrating process for members.
High admin workload running weekly lotto, collecting cash, and travelling door-to-door.
Lotto revenues were not maximised due to difficult ticket purchasing processes.
Portlaoise GAA had key objectives that they needed from a total club management system:
Modernise their lotto fundraiser.
An easy, fast, and secure online way for members and others to purchase tickets and play.
Grow club membership by simplifying the purchasing process.
Streamline internal club processes to reduce administrative work.
Portlaoise GAA enlisted our help to achieve its key objectives through the ClubSpot club management platform. This included:
Portlaoise GAA's very own custom club mobile app and online web-based fundraising site.
Administrative portal to manage weekly lotto, track payments and generate winners.
FREE 2 Hour fundraising consultancy.
Direct 24/7 Access to ClubSpot Customer Success Manager.
ClubSpot fundraising strategy guide.
FREE graphics pack for social media.
ClubSpot fundraising database capabilities and GDPR compliance.
Through the ClubSpot Platform Portlaoise GAA has managed to achieve its key objectives and revolutionise its revenue.
Weekly revenue from their club lotto rose by 70% when push notifications were sent to users.
The ClubSpot platform offered its members and supporters a quick, easy, and secure payment method leading to a very successful lotto checkout competition rate of 92%.
Membership purchases have been simplified, and resulted in a growth of club memberships.
Members and supporters are kept up-to-date with club news, events and fixtures through their custom club app.
A unique database of purchasers to target for future fundraisers was built.
The club achieved an easy, low workload way of running its draw and managing its membership database.
Key benefits achieved
Reduce admin time and workload
Secure online and timely payments
Engage players, members, and supporters
Efficient technical support from ClubSpot