How Our Top Clubs Averaged €30,000 in Summer Raffle Fundraisers

This summer, our top 5 clubs each raised an incredible €30,000 on average through their raffle campaigns. Their success came down to three things: having a clear plan, making the most of our platform’s tools, and promoting consistently from start to finish.

If your club is thinking about running a big raffle, here’s exactly what the most successful clubs did to maximise results:

Start With a Strong Launch Plan For your Club Raffle Fundraiser

The best-performing clubs didn’t leave things to chance. They mapped out their campaigns weeks in advance, setting timelines, scheduling posts, and preparing incentives like early bird draws. By treating their raffle like a major club event, they built momentum right from day one.

Promote Bundled Tickets

Bundled ticket options were huge. They boosted average spend per supporter/member, secured upfront revenue, and created added value (e.g. one ticket gives you entry into three draws or seven lines for €50).

Keep the Club Updated

Transparency and consistency built trust. Weekly updates and winner photos kept supporters engaged and reminded everyone that locals were winning, which encouraged even more entries.

Build Hype With Countdowns & Early Bird Prizes

A successful raffle is about excitement as much as fundraising. Clubs created buzz with countdown posts (“Only 7 days left!”) and early bird prize draws to keep energy levels high throughout the campaign.

Use Every Channel to Reach People

The record-breaking clubs didn’t rely on Facebook alone. They used push notifications, SMS reminders, emails, WhatsApp Broadcast Lists, QR codes on posters around the community. This multi-channel approach made it effortless for supporters, whether at home, abroad, or at a match to enter.

Make It Effortless to Buy Tickets

The easier you make it, the more people will enter. With ClubSpot’s platform, the checkout process takes less than 30 seconds, meaning someone can go from seeing a social media post or poster to purchasing a ticket in moments. Clubs are also placing QR codes on posters around the community, which link directly to the purchase page. It’s a game-changer, someone spots a poster, scans the code, buys a ticket, and they’re in the draw in under a minute.

The Best Thing? Each Year Gets Bigger

The real power of a raffle lies in repeatability. Once the system is in place, it’s even easier the following year. Your database grows, supporters return, and the raffle becomes a tradition that generates serious money for your club.

If your club hasn’t run a raffle fundraiser yet, or if you want to scale your next one now is the perfect time to start planning. We’ll help you set it up for success so you can achieve the same incredible results our top clubs are seeing.

If you would like to learn more about how ClubSpot can help your club grow, click the button below to schedule a free demo:

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