How Fr. Manning Gaels quickly established an online Monthly Bonanza Draw and generated €15,880 in the first month with ClubSpot...
Fr. Manning Gaels are a GAA club based in the parish of Drumlish in North Longford. With approximately 100 members and through their minor club St. Vincent’s, they cater for teams at each age group from nursery up to minor. At adult level, they field four teams between u20, senior, reserve and junior. The club recently introduced a Monthly Bonanza Draw which allows members, supporters local community members to purchase a ticket for €100 which entered them into 12 draws, one each month. Five prizes were awarded each month, giving entrants 60 chances to win.
Challenges Faced
Setting up and managing the monthly bonanza draw within a short time frame was a significant challenge faced by the club.
The decision to run the Monthly Bonanza Draw was made at 1 week's notice before launch.
This made effective advertising of the first draw a challenge.
Key Objectives
Fr. Manning Gaels had a number of key objectives that they needed from a total club management system:
Quick set-up of their Monthly Bonanza Draw.
An easy, fast and secure online way for members and others to purchase tickets.
Effective promotion of the draw.
Easy to run with low administrative work.
Solution
Fr. Manning Gaels enlisted ClubSpot’s help to achieve its key objectives through the ClubSpot management platform. This included:
Fr. Manning Gaels’ very own club mobile app.
Fr. Manning Gaels web-based fundraising site.
Administrative portal to quickly and easily manage monthly bonanza draw, track payments and generate winners.
ClubSpot free monthly bonanza draw posters, training, support and best practice guides to maximise fundraising.
Results
Through the ClubSpot Platform, Fr. Manning Gaels have:
Quickly established a Monthly Bonanza Draw.
Created an online, quick, and secure way for members/supporters/community to purchase tickets.
Reduced the workload of club volunteers to a fraction of what it would be selling physical tickets.
Sold 165 tickets in one month online, which made the draw profitable.
Generated €15,880, after expenses, from ticket sales in the first month.
Supported ticket sellers, allowing 95% of them to reach their targets.
Strengthened their financial position through their online monthly draw.
Key benefits achieved
Increased revenue
Reduce admin time and workload
Secure online and timely payments
Engage players, members, and supporters
Efficient technical support from ClubSpot
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